TECH COMPARING

The fearless Shivani Shivaji Roy is back! Sony MAX proudly presents the World Television Premiere of Mardaani 3 on July 18, at 8 PM bringing viewers the next chapter of India’s most celebrated female cop franchise headlined by Rani Mukerji. As the home of blockbuster entertainers and compelling storytelling, Sony MAX showcases a film that has redefined the action thriller genre and inspired millions with its bold storytelling, powerful performances and unforgettable protagonist. After winning hearts across the country and emerging as one of the most talked-about thrillers of the year, Mardaani 3 now comes to its largest audience on television. Fearless, relentless and uncompromising, Shivani Shivaji Roy has become one of Indian Cinema’s most memorable and admired characters. Her courage, determination and unwavering pursuit of justice embody the kind of bold storytelling that Sony MAX has long championed. Through its "Deewana Bana De" philosophy, Sony MAX continues to bring ...

CineNow, the pioneering film and entertainment investment platform, today announced that acclaimed media entrepreneur, producer and industry leader Siddharth Roy Kapur has associated with the company as Principal Advisor to the Founding Team. As CineNow advances its Rs 1,350-crores structured Film IP investment platform, Siddharth Roy Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long-term value creation. His association with CineNow marks an important milestone in the company’s journey to establish film and content intellectual property as a credible institutional asset class while building the financial infrastructure for the next phase of growth in India’s entertainment industry. Commenting on the development, Rohit Dalmia, Chairman and Managing Director, CineNow, said: "India’s media and entertainment industry is entering a defining decade. Consumption has scaled dramatically, content is increasingly b...

Acclaimed filmmaker SS Rajamouli is gearing up to resume shooting for Varanasi, starring Mahesh Babu, Priyanka Chopra Jonas and Prithviraj Sukumaran. As per the latest buzz, the production is scheduled to intensify starting July 7 in Hyderabad. The upcoming schedule will focus on filming one of the most demanding and significant segments of the movie: a massive war set-piece. Hyderabad set to host a Varanasi battle sequence According to a report by Mid-Day, the scale of this specific sequence is completely unprecedented, surpassing even the grand standards previously established by Rajamouli. The sequence will feature the film's leading man, Mahesh Babu, alongside a massive crowd of 3,500 junior artists. Preparations for this complex shoot have already been underway for several weeks to ensure everything runs smoothly. The reports of resuming the shoot come after the filmmaker captivated global audiences at La Cinémathèque Française in Paris. On June 27, he showcased the very fir...

On June 29, 2026, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, one of India’s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media’s vision to build the next generation of enduring digital IP for India and the world. Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels. The collaboration aims at fuelling YRF & Rusk Media’s shared ambition of establishing India as a creative force in the vertical entertainment economy through original IPs across animation and vertical micro-drama, distributed across Rusk Media’s proprietary Alright! TV platform and global digital channels. Akshaye Widhani, CEO, Yash Raj Films, said: “The instinct to evolve has always been ce...

Shraddha Kapoor's upcoming film Eetha has landed in controversy even before its theatrical release. While the recently unveiled teaser drew appreciation for the actress's transformation into legendary Lavani and Tamasha artist Vithabai Narayangaonkar, the film's title has now become the subject of criticism. After the Nationalist Congress Party (NCP) questioned why the biographical drama was not named after Vithabai Narayangaonkar, members of the late folk icon's family have also urged the makers to reconsider the title and rename the film in her honour. NCP questions the choice of title According to a report by TV9 Marathi, the NCP's Film and Cultural Department has objected to the title Eetha, arguing that a film based on the life of Vithabai Narayangaonkar should carry her name. The party has suggested that titles such as Vitha or Vithabai would be more appropriate and would acknowledge her immense contribution to Maharashtra's Lavani and Tamasha traditions....

Shahid Kapoor has added another milestone to his career by becoming Bvlgari's first-ever Friend of the House for fragrances in India. The announcement marks a significant development for the Italian luxury maison, as it is also the brand's first fragrance collaboration with a male personality in the Indian market. The partnership comes at a time when Shahid Kapoor is enjoying the success of his recently released film Cocktail 2, which has received a positive response from audiences. Beyond the big screen, the actor has continued to expand his presence in the luxury and lifestyle space with this latest association. As part of the collaboration, Shahid will represent a curated selection of Bvlgari's fragrance portfolio, including the widely recognised Bvlgari Man and Bvlgari Le Gemme collections. The brand stated that Shahid's personality and style align with Bvlgari's identity of timeless luxury, craftsmanship and contemporary sophistication, making him a natural ch...