Toxic debacle effect: The Odyssey storms back into IMAX screens across India just 2 days after being ousted
On August 26, Bollywood Hungama reported that The Odyssey’s shows were taken out of IMAX screens after a historic 40-day run in order to accommodate Yash-starrer Toxic. The Odyssey consistently drew audiences and managed to collect a record Rs. 90 crores, that too from just 34 IMAX screens. Remarkably, the film continued to register encouraging occupancy right until the end of its run. As a result, our report was widely shared and discussed, sending shockwaves among fans. It has now come to light that due to the underperformance of Toxic, The Odyssey has been brought back to all IMAX screens in the country, except Bengaluru. A source told Bollywood Hungama, “Even on its last day, The Odyssey ran with 43% occupancy, which was unbelievable. It proved that there was a lot of gas left in the tank. Warner Bros, which distributed The Odyssey, asked for just one show in IMAX, considering the continued demand, from August 26. Sadly, the demand was not accepted as the distributors of Toxic wer...