Shahid Kapoor becomes Bvlgari’s first Friend of the House for fragrances in India; says, “It feels like a partnership that makes sense to me”
Shahid Kapoor has added another milestone to his career by becoming Bvlgari's first-ever Friend of the House for fragrances in India. The announcement marks a significant development for the Italian luxury maison, as it is also the brand's first fragrance collaboration with a male personality in the Indian market. The partnership comes at a time when Shahid Kapoor is enjoying the success of his recently released film Cocktail 2, which has received a positive response from audiences. Beyond the big screen, the actor has continued to expand his presence in the luxury and lifestyle space with this latest association. As part of the collaboration, Shahid will represent a curated selection of Bvlgari's fragrance portfolio, including the widely recognised Bvlgari Man and Bvlgari Le Gemme collections. The brand stated that Shahid's personality and style align with Bvlgari's identity of timeless luxury, craftsmanship and contemporary sophistication, making him a natural ch...