Is Prime Video planning bigger push for TVF content? Here’s what we know!
Prime Video and The Viral Fever continue to strengthen their collaboration as several TVF-backed shows have emerged among the platform’s most successful Indian originals in recent years. According to an industry insider, the growing popularity of TVF content has encouraged Prime Video to explore the possibility of bringing more of the production house’s digital content from YouTube onto its streaming platform. Sharing insights into the development, the source stated, “TVF’s Panchayat, Sapne vs Everyone S2 and others emerged as one of Prime Video’s biggest successes in recent times, the OTT giant is now looking to bring more of TVF’s content from YouTube onto its platform. Since TVF’s shows already have a massive audience base on YouTube and across their own channel, this presents a perfect opportunity for Prime Video to tap into a new market and reach a much wider audience base.” One of the biggest success stories in the collaboration between TVF and Prime Video has been Panchayat. Th...