Main Vaapas Aaunga goes on an OVERDRIVE on second Saturday; exhibitors add 2 am and early morning shows; Cinepolis adds 30% more shows; shows double in West Bengal in a day
Main Vaapas Aaunga had a slow start at the box office but the weekday trend made it clear that the film is here to say. On its second Friday, the Imtiaz Ali directorial earned Rs. 2 crores, which was more than it's first Friday (Rs. 1.28 crore). Meanwhile, the film has gone on an overdrive on its ninth day, that is, the second Saturday. The exhibition sector is elated with the response and have added early morning shows. And that's not all. PVR C&B Square in Mumbai will play the film at 2:00 am on Sunday, June 21 while PVR Nexus in Bengaluru have decided to screen the film at 6:50 am. This show is already fast filling. As per trade sources, more and more cinemas are adding shows early morning and post midnight as demand is clearly there for the film. Exhibitors elated Gautam Dutta, CEO – Revenue & Operations, PVR INOX Limited, said, “What we’re tracking closely with Main Vaapas Aaunga is the shape of its trajectory, not just the topline box office number. The film has ...