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Vimal Elaichi ad row explained: Why Shah Rukh Khan, Ajay Devgn and Tiger Shroff got FDA notices?

An advertisement for Vimal Elaichi featuring Shah Rukh Khan, Ajay Devgn and Tiger Shroff has triggered a regulatory debate in Maharashtra, with the state Food and Drug Administration (FDA) questioning whether the campaign indirectly promotes pan masala. The notices, issued by Maharashtra FDA Commissioner Tukaram Mundhe, relate to a 2024 advertisement in which the three actors promoted Vimal Elaichi. The product is marketed as a cardamom-based mouth freshener, but the FDA has raised concerns over its branding and its association with the wider Vimal pan masala brand. At the centre of the issue is the concept of surrogate advertising, where a brand promotes a legal product or service in a manner that could also reinforce consumer recognition of a restricted or prohibited product carrying the same or a closely associated brand identity. Why has the Maharashtra FDA questioned the Vimal Elaichi ad? According to the nine-page show-cause notice accessed by NDTV, the FDA believes that the use...
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EXCLUSIVE: Salman Khan, Sunny Deol, Anil Kapoor and many other prominent celebs attend David Dhawan's grand 75th birthday bash

One of the most successful directors of Bollywood, David Dhawan, celebrated his 75th birthday on the night of August 15 with lot of pomp. Interestingly, as many as 30 to 35 celebrities graced the special occasion, Bollywood Hungama has exclusively learned. The director turned 75 on August 16. A source told Bollywood Hungama, "The party was held at his house. David Dhawan doesn't really throw bashes but this time, he did so, probably as it's a milestone birthday, and also presumably at the insistence of his family members who dote on him." The source continued, "Besides son Varun Dhawan and others, the guests included Rajkumar Santoshi, Sunny Deol, Salman Khan, Anil Kapoor, Pradeep (Tutu) Sharma, Padmini Kolhapure Sharma, Dinesh Vijan, Sajid Nadiadwala, Rumi Jafry, and a few others. A total of around 30-35 guests attended the bash." Bollywood Hungama also stumbled upon an exclusive picture from the birthday party of David Dhawan. The birthday boy can be seen...
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Shah Rukh Khan, Ajay Devgn, Tiger Shroff get Maharashtra FDA notice over Vimal Elaichi ad: Report

Shah Rukh Khan, Ajay Devgn and Tiger Shroff have received show-cause notices from the Maharashtra Food and Drug Administration (FDA) over their association with a 2024 advertisement for Vimal Elaichi. The state food safety authority has alleged that the advertisement could amount to indirect or surrogate promotion of pan masala, which is prohibited in Maharashtra. The nine-page notice, issued by Maharashtra's food safety chief Tukaram Mundhe, asks the three actors to discontinue their participation in the campaign and remove promotional material related to the advertisement from their official social media accounts. They have also been asked to explain their position within 15 days. Why has the Maharashtra FDA issued the notices? The actors appeared together in a Vimal Elaichi advertisement in 2024. While the campaign promotes elaichi, the FDA has raised concerns over the use of the Vimal brand, which is strongly associated with pan masala. “Upon examination of the said advertisem...
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Ranveer Singh starrer end-of-the-world action thriller Pralay, directed by Jai Mehta, goes on floors in Mumbai

Headlined by Ranveer Singh, Pralay the ambitious new end-of-the-world action thriller, has officially gone on floors in Mumbai, marking the commencement of filming on one of the most keenly-awaited films. The film marks Ranveer Singh’s next major motion picture release following Dhurandhar and Dhurandhar The Revenge, which emerged as the highest-grossing film of all time. With Pralay, the actor once again ventures into an unexplored cinematic landscape that is new and disruptive. Ranveer not only headlines the film but also serves as a producer, taking on a story that demands both physical intensity and emotional conviction. For Ananya Birla, Pralay, a Birla Studios production, reflects her ambition to push the landscape of cinema as a creative catalyst who is looking to collaborate with the modern game-changers in India. For Hansal Mehta and Sahil Saigal’s True Story Films, it reflects a belief in creating disruption through content. Pralay stars Lokah breakout actress Kalyani Priyad...
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Jackky Bhagnani returns to acting after six years with Independence Day anthem 'Tere Rang Mein': "I wanted the street credibility and respect of Gen Z"

Jackky Bhagnani has returned to acting after a six-year gap with the Independence Day anthem 'Tere Rang Mein,' released under his music label Jjust Music. The actor-producer said the song offered him an opportunity to return to the screen with a project that was personally meaningful to him. Bhagnani described himself as a patriot and said the nature of the song played an important role in his decision to face the camera again. “I am a patriot by heart. It’s been quite some time since I faced the camera. So, I thought the best way to come back is with the right cause,” Bhagnani said. The actor's return comes after several years of focusing primarily on film production. According to Bhagnani, stepping away from acting was a conscious decision as he worked behind the scenes and became more involved in producing films. Jackky Bhagnani on focusing on film production Bhagnani said his experience as a producer made him rethink the way he wanted to approach his acting career. He ...
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Ranbir Kapoor’s Ramayana to release in China with a new title

Ranbir Kapoor-starrer Ramayana is set to expand its international reach with a theatrical release in China, where the highly anticipated film will reportedly arrive under a different title. Nearly a decade after Nitesh Tiwari’s Dangal made a strong impact on Chinese audiences, Ramayana is now looking to enter the world’s second-largest theatrical market. According to discussions circulating on social media, the film’s reported Chinese title is “The Legend of Prince.” Sony Pictures is expected to distribute the film in China. The makers are also reportedly planning promotional activities in the country ahead of the release of Ramayana: Part 1. Earlier, sources said director Nitesh Tiwari and producer Namit Malhotra were exploring a promotional campaign that could include a press event and screening at the Pingyao International Film Festival on September 24. This could be followed by a multi-city promotional tour during China’s Golden Week, beginning October 1. Meanwhile, the internatio...
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Sharvari gives Ravi Kishan-coded caption to her latest Instagram post! Check out here

Sharvari has joined the latest internet trend inspired by actor-politician Ravi Kishan, giving her own spin to the viral “money follows my brother” line. The actress took to Instagram on August 13, 2026, to share a series of photographs and self-portraits, but it was her caption that caught the attention of fans. Sharvari captioned the post, “Happiness follows my brother, happiness follows! 🤪🫶🏼” The playful reference quickly reminded social media users of Ravi Kishan's now-viral statement from his appearance on Raj Shamani's podcast. One fan directly pointed out the connection, commenting, “Cant beat ravi kishan 😛” Another joked about Sharvari's familiarity with internet trends, writing, “Seems like our sharu is more chronically online than usss.” A third fan added, “Ravi kishan side effects 😂”   View this post on Instagram   A post shared by Sharvari 🐯 (@sharvari) How Ravi Kishan's ‘Money follows my brother’ became a meme The phrase referenced by Sharvari orig...
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