Esha Deol turns Sunny Deol’s “Dhaai Kilo Ka Haath” into a Raksha Bandhan gag in Instamart campaign, watch
Esha Deol is revisiting a memorable piece of Bollywood nostalgia this Raksha Bandhan with Instamart’s latest festive campaign, titled ‘Dhaai Kilo Ki Rakhi’. The campaign takes inspiration from the iconic “dhaai kilo ka haath” dialogue and gives it a playful sibling-centric twist. The campaign film begins with Esha referencing the famous dialogue before introducing a wild-haired professor who attempts to explain why her brother’s hand appears to carry so much weight. The humorous sequence turns the idea into a mock scientific experiment called “Thermo-Dhaai-Namics”. The professor uses X-rays, a blackboard equation and a pulley experiment to demonstrate the unusual weight of the giant hand. The experiment pits it against several forces and objects, including the Earth, Shukra, Shani and even a tank of water. Each attempt ends with the hand tipping the scale. The equation finally finds its solution when a rakhi matching the hand’s supposed weight arrives. Dubbed the “dhaai kilo ki rakhi”...