Samantha Ruth Prabhu co-founded Secret Alchemist raises $3 million in seed funding
Secret Alchemist, India’s first clean perfume brand, has raised $3 million in a seed funding round led by Unilever Ventures with participation from DSG Consumer Partners. Founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu, the brand is redefining Indian perfumery by creating clean, ingredient-led fragrances designed for modern consumers. Secret Alchemist has raised $3 million in a seed round comprising both primary and secondary capital. With prior backing from IPV, the latest investment reflects sustained institutional confidence in the brand’s long-term vision and ability to build a category. Rooted in aromatherapy and essential oils, Secret Alchemist began its journey with ailment-led wellness solutions and has since evolved into a fragrance-first brand. Today, it blends the science of aromatherapy with contemporary perfumery to create lifestyle-led, emotion-driven clean fragrances bridging wellness, scent, and self-expression. The capital raised will be utilized to...