TECH COMPARING

Acclaimed filmmaker SS Rajamouli is gearing up to resume shooting for Varanasi, starring Mahesh Babu, Priyanka Chopra Jonas and Prithviraj Sukumaran. As per the latest buzz, the production is scheduled to intensify starting July 7 in Hyderabad. The upcoming schedule will focus on filming one of the most demanding and significant segments of the movie: a massive war set-piece. Hyderabad set to host a Varanasi battle sequence According to a report by Mid-Day, the scale of this specific sequence is completely unprecedented, surpassing even the grand standards previously established by Rajamouli. The sequence will feature the film's leading man, Mahesh Babu, alongside a massive crowd of 3,500 junior artists. Preparations for this complex shoot have already been underway for several weeks to ensure everything runs smoothly. The reports of resuming the shoot come after the filmmaker captivated global audiences at La Cinémathèque Française in Paris. On June 27, he showcased the very fir...

On June 29, 2026, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, one of India’s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media’s vision to build the next generation of enduring digital IP for India and the world. Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels. The collaboration aims at fuelling YRF & Rusk Media’s shared ambition of establishing India as a creative force in the vertical entertainment economy through original IPs across animation and vertical micro-drama, distributed across Rusk Media’s proprietary Alright! TV platform and global digital channels. Akshaye Widhani, CEO, Yash Raj Films, said: “The instinct to evolve has always been ce...

Shraddha Kapoor's upcoming film Eetha has landed in controversy even before its theatrical release. While the recently unveiled teaser drew appreciation for the actress's transformation into legendary Lavani and Tamasha artist Vithabai Narayangaonkar, the film's title has now become the subject of criticism. After the Nationalist Congress Party (NCP) questioned why the biographical drama was not named after Vithabai Narayangaonkar, members of the late folk icon's family have also urged the makers to reconsider the title and rename the film in her honour. NCP questions the choice of title According to a report by TV9 Marathi, the NCP's Film and Cultural Department has objected to the title Eetha, arguing that a film based on the life of Vithabai Narayangaonkar should carry her name. The party has suggested that titles such as Vitha or Vithabai would be more appropriate and would acknowledge her immense contribution to Maharashtra's Lavani and Tamasha traditions....

Shahid Kapoor has added another milestone to his career by becoming Bvlgari's first-ever Friend of the House for fragrances in India. The announcement marks a significant development for the Italian luxury maison, as it is also the brand's first fragrance collaboration with a male personality in the Indian market. The partnership comes at a time when Shahid Kapoor is enjoying the success of his recently released film Cocktail 2, which has received a positive response from audiences. Beyond the big screen, the actor has continued to expand his presence in the luxury and lifestyle space with this latest association. As part of the collaboration, Shahid will represent a curated selection of Bvlgari's fragrance portfolio, including the widely recognised Bvlgari Man and Bvlgari Le Gemme collections. The brand stated that Shahid's personality and style align with Bvlgari's identity of timeless luxury, craftsmanship and contemporary sophistication, making him a natural ch...

The makers of Baby Do Die Do have announced an expanded overseas release plan for the upcoming action thriller, which is set to hit cinemas worldwide on July 3, 2026. Following the response to its recently released trailer, the film will now release across multiple international territories, including the GCC countries, Australia and Amsterdam, widening its global theatrical footprint. Headlined by Huma Qureshi, Baby Do Die Do has been generating interest ever since its first trailer introduced audiences to its unusual premise and stylised action. The film features Huma in the role of what the makers describe as India's first desi hitwoman, with the story unfolding against the backdrop of Mumbai's underworld. Adding to the momentum surrounding the film, acclaimed filmmaker Zack Snyder praised the action showcased in the trailer, further drawing attention to the project among international audiences. While the makers have highlighted Snyder's appreciation as a significant m...

The much-awaited Welcome To The Jungle has finally been released and has opened to a good response. As a result, the film is expected to perform well at the box office. Meanwhile, its enterprising producer, Firoz A. Nadiadwallah has exclusively told Bollywood Hungama that the film’s success will also be used to support a noble cause. Firoz A. Nadiadwallah said, “I have decided to donate a certain amount from the revenues of Welcome To The Jungle for the welfare of the widows of our brave armed forces personnel. The proceeds would go to the organizations working for this noble cause.” Interestingly, Welcome To The Jungle also has an army backdrop. In the film, the characters initially pretend to be army officers while shooting for a film, but eventually end up helping the country. Firoz A. Nadiadwallah continued, “I truly feel that CSR doesn’t just mean Corporate Social Responsibility but also Citizen Social Responsibility. Hence, it’s the responsibility of each and every citizen to he...