Shah Rukh Khan’s Red Chillies and Yash Raj Films eye micro drama boom: Report
Two of Bollywood’s biggest production powerhouses — Yash Raj Films and Shah Rukh Khan-backed Red Chillies Entertainment — are reportedly exploring opportunities in the fast-growing micro drama segment, signalling a possible new content battle in 2026. According to multiple industry sources, both studios are independently assessing short-format scripted content through their digital divisions, as demand rises for quick, mobile-first entertainment built around binge-friendly episodes. While no official announcements have been made so far, insiders suggest the conversations are part of a wider shift among established studios looking to strengthen their digital footprint. Among the two, Yash Raj Films is believed to be further ahead in its strategy through YRF Entertainment, the company’s streaming-focused arm. Industry observers have linked this direction to the recent appointment of Saugata Mukherjee, whose arrival is being seen as a strong indicator of YRF’s intention to scale premium...